Conducting Business in China An Intellectual Property Perspective

Description

• Author(s)
  Lei Mei
• Publisher
  Oxford University Press
• Format
  PDF
• Print ISBN
  9780199760220, 0199760225
• eText ISBN
  9780199760220, 0199760225
• Edition
• Copyright
• Details
  With the rise of the Chinese economy and consumer market, intellectual property (IP) conflicts in Sino-U.S. business transactions are increasing, and consequently, companies are intent on achieving maximum IP values in China-related cross-border transactions. Conducting Business in China: An Intellectual Property Perspective provides readers with the necessary guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk for companies and their Chinese counterparts.